Badly done…

Blow it out

Ladder it up

Tease it out

Bullet it out

Build it out

Build affinity

Soft launch

Hard stop

Fair push

Push back

Reach out

Touch base

Connect around

Loop in

Circle back

Topline

Top-of-mind

Share of mind

Are you tracking? I’m tracking.

Mindshare

Consideration set

Banner ad

Synergy

Blue sky

White space

Red flag

Road blocks

Fence posts

Guardrails

Watchouts

Verbatims

Learnings

50,000-foot view

Knock it out of the park

Architect (the verb)

Asks (the plural noun)

Deliverables (the plural noun)

Builds (the plural noun)

Buckets (the places where you put ideas)

Bandwidth (the thing you no longer have)

Segmentation

Penetration

Activation

Ideation

Connect. Amplify. Engage.

The 4A’s

The Four P’s

Flighting

Positioning

Platforms

Pillars

Silos

Sub-brands

ROI, KPI, SOM, BDI, CDI, MRM, MLM, CPC, CPM PPC, CTA, CTR, AOR, AOI, SEO, B2B, CRM, WOM, POS, POP, OOH

Stickiness

Spectaculars

Galvanize

Mobilize

Click-through

Cost per click

Point-of-sale

Point-of-purchase

Purchase funnel

Consumer journey

Lifestream

Low-hanging fruit

Deep dive

Overarching

Umbrella strategy

In the future

Moving forward

Are we all aligned?